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Those who marry foreign men tend to be better-educated than most women from their country or their husbands.However, economic factors are not the only driving factor for women in Asia to enter the mail-order industry.Many of these marriage agencies are based near women in developing countries (such as Ukraine, Russia, Colombia, Brazil, China, Thailand, and the Philippines).International marriage agencies encourage women to register for their services, and facilitate communication and meetings with men from developed regions of North America, Western Europe, South Korea, Japan, Australia, and New Zealand.Imbalances between the number of available women and the number of men desiring partners created a demand for immigrant women.
They attempted to attract women living back East; the men wrote letters to churches and published personal advertisements in magazines and newspapers.
This network of smaller international marriage agencies is often affiliated with web-based international dating sites that are able to market their services on a larger scale, in compliance with regulations such as the International Marriage Broker Regulation Act.
Experian, a market research firm, reports that the top 10 international dating sites attracted 12 million visitors in March 2013, up 29% from March 2012.
There are at least two historical roots of the mail-order bride industry that emerged in the 1800s in the American frontier: Asian workers in the frontier regions (although Asian workers were scattered throughout the world), and American men who had headed west across the United States to work out on the frontier.
European American men found financial success in the migration West, but the one thing that was missing was the company of a wife.
In the early 20th century, the institution of "picture brides" developed due to immigration restrictions.