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“Thankfully I was able to connect online with other women in the allergy and colic community.” It dawned on Gerritson that millennials such as herself could really use help with mom dating, and after joining forces with partners Julia High and Christa Terry, Hello Mamas was launched nationally in January of 2014 and has a mobile version coming out later this year.
Those millennial moms are also the target audience for a Speed Dating for Moms concept created by Hillary Frank, host of the popular parenting podcast “The Longest Shortest Time” on public radio station WNYC.
Darlington said her own experience using dating apps such as Tinder inspired her to create Mom Co.
Welcome to a new type of dating scenario, where everyone is looking for The One with total package potential: Kids the same age! Mom Co combines geolocating technology with profile matching so that moms can interact via messaging, arrange playdates, and find out about local community events and kid-related services.
And yet, when asked if they would use an app or other online matchmaking service to find friends, 57 percent said they would not compared to 43 percent who said they would.
New York City mom Barbara Lambert was so desperate to meet like-minded moms that she was willing to try another app inspired by online dating technology.
Lambert liked that she could pick and choose what information she wanted to share.
“You can go to a park to try and meet someone but it’s a shot in the dark.
But I was looking for casual play dates and advice,” she said.
“I was looking for moms who I could ask, ‘Is this normal?
That’s when she realized the importance of finding understanding friends. You go out and hang with these new mom friends but they aren’t a good fit because they don’t know what to do when your child is screaming and throwing up all over the place.
Everyone is feeding their kids peanut butter and jelly,” she said.
The event was a roaring success, says Frank, with moms not wanting to be pulled away by facilitators when the four minutes were up.