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It's a giant, money-losing company with a lot of assets, tons of employees and lots of major costs.
Mayer has come under fire for some of these expenses, particularly lavish holiday parties. Mayer announced during four-quarter earnings that the company will be laying off around 1,700 people, or 15% of its overall workforce. Major acquisitions like Tumblr have flopped while internal efforts have yielded few big wins.
In smaller towns especially, this may pose a problem and therefore I recommend using a pseudonym for this portion of the Yahoo Personals site should you choose to sign up for it.
One month of access at Yahoo Personals costs .95.
Unfortunately, that mail is just to tell you that someone took a look at your profile, and maybe they "flirted" with a generic Icebreaker message.
For people in larger areas, this could mean a tremendous amount of emails.
Like most things in life, it's quality, not quantity that's important.
The second unique 'feature' of Yahoo Personals is the fact that the system asks for your real first name to identify yourself on the site, and not an anonymous, made-up handle.
Therefore, next to your smiling face is your real name, for anyone on Yahoo Personals to see and put two and two together.
We take the time to get to know you and discover what is really important in your life so that we can bring you really meaningful matches.
With 35 years of experience in bringing people together, we constantly work to refine our matching process and find you a date which will last a lifetime.